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Google+ makes it to our website

Google+ has been late coming to the site because, unlike other social media services, they have a strange policy with regard to page addressing. Where Facebook and Twitter use "@Name" addressing from day one Google+, whom you might expect to use "+Name" addressing or similar, provide nothing until, that is, you have met certain criteria. To get around this I decided to use the extremely strange URL value for my page until such time as Google+ came through with an alternative, but this will only work where I can provide a label or icon for visitors to click on after all this doesn't exactly roll of the tongue: "https://plus.google.com/116459640465314511914" does it, so what are google's criteria for providing a custom URL? Here's Google's own explanation from their help pages:

"There are a few rules to keep in mind when you’re trying to get a custom URL. If you’re having trouble, make sure:
  • You have ten or more followers (people who have added you to their circles)
  • Your account is at least 30 days old
  • Your profile has a profile photo
  • Your account is in good standing"

To be blunt Google, this doesn't help people to advertise their pages effectively, so, if your reading this guys, let's have a custom URL provided from day one and without the need to attract ten followers first, it's a little counter intuitive.